Brand Leader Metabolic CVRM

• You will be accountable for:
• Define TA Market Context through a deep understanding of the Patient Journey and key roadbloacks from suspect of Illness to pts follow up
• Work with Medical and PTs engagement in order to build a collaboration with TA Scientific Societies and PAGs  
• Define and implement pre-lauch and launch activities, driving and delivering launch performance  
• Developing and deploying local strategy in line with Global ones to achieve product business’s goals: sales, profit, and market share, both with current and future indications.
• Developing forecast on sales, profit, market share and investment strategy based on agreed budgets.
• Supporting the definition of the Franchise strategy through the implementation of cross functional brand plan process, considering Company/alliance and Product objectives
• Guaranteeing an effective product communication, promotional supports and implementation of Cross Functional Brand plan in order to reach sales objectives and margins, considering also the market access implications
• Assuring the market analysis (scenarios, trend, competitors, etc.) and monitoring the quantitative and qualitative product perception
• Leading cross functional Product Business Team in order to guarantee the effective implementation and monitoring of Brand plan actions
• Working closely with sales leaders to identify opportunities/issues
• Driving innovation in the business finding and implementing innovative approaches like Innovative Value Strategies and  omnichannel
• Managing all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation
  

• Bachelor’s degree is required with science expertise as preferred
• At least 5/6 years of experience in Marketing roles within Pharmaceutical companies
• Experience with product launches and/or in-depth knowledge of pharmaceutical life cycle management 
• Proven success in a leadership roles in Marketing areas
• Proven strong influencing skills and stakeholder management
• Experienced and comfortable working in a matrix environment
• Strong interpersonal and team leadership skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure.
• Experience and effectiveness in the presentation of written and verbal business cases to the most senior Management.
• Numerate and having financial literacy
• Strong analytical skills
• Experience in forecasting and budgeting
• Tenacity and resourcefulness.
• Demonstrates structured and measured leadership, interactions and decision making during periods of high intensity in external or internal deliberations.
• A flexible, team orientated attitude, willing to contribute own skills to deliver AZ priority projects
• Proficiency in English and Italian

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.